Society needs more consumer advocates. There's only about one that's a household name. Quite a few colleges offer programs in consumer affairs and consumer sciences, but there aren't very many majors in consumer advocacy offered.
Consumer advocates are important because they teach people the value of the dollar vote, and they educate and protect consumers. Sometimes someone is selling something people shouldn't buy. And, consumers need to know how to ask for what they want. Organizations can take advantage of uneducated consumers. Supply and demand need to be balanced. Boycotting can be a powerful tool along these lines.
The media should employ more of these people in journalism and reporting positions. Newspapers, for example, should have more columns written by staffed advocates/journalists. Better educated consumers means better products and services.